Not Reliable, Not Hireable

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Managing ThemeForest and Nettuts+, I’ve learned something. More than not, people are generally unreliable. I’ve hired extremely talented web developers who I will never work with again. If you can’t get the job done by my deadline, or you don’t even attempt to, it doesn’t matter how talented you are – I won’t work with you.

For example, I’ve managed to do quite well for myself. I’m in my mid-twenties, make plenty of money, work for a fantastic company, and will hopefully be moving to Melbourne within the next six months to work in-house with said company. While I can’t speak for my employer, I credit 100% of these achievements to reliability. When I worked full-time as a freelancer over a year ago, my motto was that I would “meet any deadline”. While sometimes, this meant that I had to work late into the night to finish a project, I was more than happy to.

Happy client equals happy referral!

Freelance Switch

A bit less than a year ago, I actually posted an article on this very subject over at Freelance Switch. Looking back, it makes me giggle a bit. While I can somewhat agree with many of the commenters who stated, “I will never wake at 4:00 in the morning for a client”, I think they missed the point of that article.

The point is that if a client can rely on you, he will use you for every single project he has.

The “4:00 in the morning” concept is just that – a concept. Very, very rarely have I had to wake early for a client – if ever. However, offering that assurance can make all the difference.

Nettuts+

I’ve hired countless authors whose only responsibility was to submit one article every week. For a tutorial site, we pay quite well; yet still, I’ve yet to find an author who has performed consistently. Many last for a month or so before disappearing. With a readership of 40,000, you would think that it wouldn’t be too difficult to find quality writers. Somehow, you (and I) would be wrong.

The bottom line is that people, in general, simply aren’t that reliable. What a shame – when there’s so much money to be made.

Envato

I’m asked many times each month how I got my job working for Envato. Once again, I can’t speak for them obviously, but I typically respond by crediting three things:

  1. Pure luck.
  2. Being in the right place at the right time.
  3. I’m RELIABLE.

The latter makes all the difference. To prove it, here’s a snapshot from one of my first emails to our TUTS manager, at the time, Cyan. It was in reference to becoming a weekly writer for Nettuts, and was sent about a year ago.

Email

Notice the keywords: “ASAP”, and “reliable”. Now that I’m the manager, I search for these words when meeting prospective authors. It rarely occurs, but when it does, the authors always go on to being my favorites. I only wish I saw it more.

Comments

  1. David Ferguson said...

    I can’t speak from personal experience because I only do web development on the side, as a hobby. It would seem to me though, that the biggest issue with freelancer’s would be motivation. The lack of a boss or authoritative figure being physically located where you are, watching you, probably kills a lot of freelancer’s motivation. There’s not someone standing over their shoulder, watching, and screaming at them if they are slacking off and not doing what they are supposed to.

    Also, some people just do not care about their reputation in their field of work, as long as they are still getting work. They don’t think about the extra work they could be getting if they were more reliable. I tend to be more like you. Your name and how people perceive you is everything. If it’s good, you’ll end up with a million more opportunities in life than the other guy. So let do what they want, turns out better for you :)

    posted on September 24, 2009

  2. Brennan Novak said...

    Excellent post. Reliability is crucial. I’ve had tons of problems hiring or trying to collaborate with programmer friends where as their follow through and deadline is almost non existent… the result I’ve learned to code myself :) which has in turn made me able to turn projects around for clients in a more reliable fashion! Love your tutorials over at NetTuts!

    posted on September 27, 2009

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